Luxury Business Forum is a unique platform offering priceless networking opportunities and new insights from various fields of luxury business on the Middle East market.

The Forum includes:

  • On-scene speeches by successful service providers and business speakers
  • Real Business Cases, provided by leading professionals from the Middle East market
  • Opportunities to expand your professional network.

Luxury Lifestyle Awards is an internationally recognized Award granted to companies in the luxury segment for their initiatives and outstanding achievements. The annual Award ceremonies gather companies and brands from various parts of the world to compete with each other in order to be named as Number 1 Luxury company in its field.

From the year 2016 Luxury Lifestyle Awards has created the unique business platform for education and networking for the top-players on the luxury market all around the world – Luxury Business Forum, where participants have an access to the brand new business insights from gurus of the Luxury industry worldwide .

Details of the Luxury Lifestyle Awards: http://luxurylifestyleawards.com/mea/


Speakers will share their unique experiences, exclusive business cases to help your business succeed.
Expand your network, promote your company and take advantage of the opening partnership opportunities.
Get inspiration for new ideas from learning the peculiarities of other industries.


The Luxury Business Forum will gather more than 100 attendees from 8+ countries
  • CEO's
  • Company Directors
  • Chief Creative Officers
  • Presidents
  • Chief Operating Officers
  • Head Designers
  • Managing Directors
  • Chief Marketing Officers
  • Chief Commercial Officers


09.00 – 09.30
09.30 – 11.00
Luxury Landscape: Challenges and Opportunities
- Global Luxury Trends
- Independents vs Conglomerates
- Regional Trends
11.00 – 11.15
Morning Break
11.15 – 13.00
The BA2RE luxury strategy approach
- Believing: Purpose, Passion and DNA
- Anticipation: Sensing what is next
- Acting: Choice is everything!
- Reaching: From clients to fans
- Enduring: Fueling the development
13.00 – 14.00
14.00 – 15.30
CASH is KING? How to develop a business without CASH?
- Creativity
- The Four Innovation Strategies
15.30 – 15.45
Afternoon Break
15.45 – 16.45
Strategic Client Segmentation
- Consumer Segments in the Middle East
- Catering to the travel consumer
16.45 – 18.30
Invited Talks
- W Motors: First Arab HyperCar made in Dubai
- Paris Gallery: Luxury Retailer in UAE
18.30 – 19.00
Q&A & Autograph Session


Jonas Hoffmann

PhD, Professor of Luxury Strategy at SKEMA Business School and Co-founder TIL Associates

Jonas Hoffman is an expert in innovation and emerging marketing, who consults and gives executive training in Europe, the United States, China and the Middle East. He is a regular keynote speaker at international luxury summits who has published the following books: Global Luxury Trends, Luxury Strategy in Action and Sustainable Innovation Strategy.

Jonas Hoffman is coauthor of the book INDEPENDENT LUXURY, the first book dedicated to independent luxury brands. It presents four winning innovation strategies and a novel approach, the BA2RE® luxury strategy approach. The book has been reviewed by The New York Times as one of the top 3 books in the luxury field in 2015.

Laurent Lecamp

Executive Vice President Sales at Carl F. Bucherer

Laurent Lecamp is the co-founder of successful luxury companies in the watchmaking/accessories industry who have received awards for creativity, design and innovation. He was one of the youngest CEOs in the Swiss watchmaking industry with his Cyrus brand. Laurent Lecamp is an influential advocate for independent luxury players and a frequent speaker at international conferences.

Laurent Lecamp is coauthor of the book INDEPENDENT LUXURY, the first book dedicated to independent luxury brands. It presents four winning innovation strategies and a novel approach, the BA2RE® luxury strategy approach. The book has been reviewed by The New York Times as one of the top 3 books in the luxury field in 2015.

Guest Speakers

Mohamad Jaber

The Group Marketing and Communication Manager of the region’s leading luxury retailer, Paris Gallery

He is also is in charge of the company’s franchises. A communication, marketing and public relations expert with nearly 20 years of experience, also well-known for developing innovative approaches to meet emerging opportunities. He has been instrumental in successfully conceptualizing and orchestrating a number of retail, financial, hospitality, fashion, health and real estate marketing campaigns in the UAE and the region.

Well known as an inspirational and practical, a results-oriented person who has an uncanny knack for knowing what works and what doesn’t.

Ralph R Debbas

Chairman /CEO at W Motors

Ralph R Debbas is the founder of W Motors S.A.L, a company that was launched in 2012, as the first Arabian Manufacturer of High Performance Luxury Sports Cars. A true pioneer project in the region, Ralph currently holds the title of CEO and Chairman of the board and has positioned W Motors as the most luxurious and exclusive brand of hypercars in the world.

Following the successful launch of W Motors and the “Lykan HyperSport”, Ralph R Debbas has been bestowed with several international awards to salute his achievements, namely the Arab Nations “United Nations Foundation for Creative Entrepreneurship”, “The Visionary Entrepreneur of the Year 2013 Award by CCS” , “The Luxury Arab World Award 2015”, “BIAF 2015 Award” and the “2015 GITEX Innovator of the year award” amongst others. As well as being nominated as the top 10 most successful entrepreneurs in the Gulf area and in the top 100 most influential Arab business men of 2015.

Learn More About Luxury Business Forum


Luxury Business Forum is your perfect opportunity to build new contacts and business partnerships.

Over 100 top management representatives from the leading luxury companies offering products and services on the Middle East market will gather in one place.

Use this chance to meet your potential clients, partners and colleagues during coffee breaks and the lunch. Exchange business cards and get familiar with forum attendees in an informal atmosphere.


8 Real business cases
from leading Middle
Eastern and
International companies
6 hours of inspiring
speeches and
4 hours for
100 new business
New brilliant ideas
for your business
New tools for development and growth


The Luxury Business Forum is a perfect place to present your company and connect with luxury business leaders in countries of Middle East through sponsoring the event.

What's in it for you:

  • Getting to know and contacting the top management representatives of luxury industry companies
  • Opportunities to personally present your product or brand
  • Place your brand in the media campaign dedicated to forum promotion
  • Becoming the part of the grand event on the Middle East market, dedicated to the luxury business

To get more information on sponsorship option, please, send your request below:

Our partners

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+44 (207) 048 77 43